Context & Challenge
Danmarks Naturfredningsforening is Denmark’s largest nature organisation, working to protect biodiversity and strengthen people’s connection to nature.
Despite growing awareness of nature’s benefits, many families spend most of their time indoors and lack the confidence or knowledge to explore nature together:
Research Insights & Opportunities
VILD combines technology and design to create a tool that is both entertaining and supportive, helping families explore unfamiliar terrain.
The concept lets families act as a unit, uncovering nature together. Learning about nature becomes enjoyable, meaningful, and social.
I translated the concept into concrete user flows, focusing on how families discover activities, sign up, and track progress.
Feedback and iteration shaped a simple, motivating experience that supports real-world exploration.
The visual direction was refreshed by recomposing existing brand elements, creating a cohesive style across communication materials and digital platforms.
I distilled the concept into a clear headline for the campaign: “Learn to know nature — and watch the world grow”.
