Playbook

Structure and boundaries guide my design process and problem-solving. I work systematically to create solutions that serve people — and the planet.

Purpose First

I'm curious why things work — and why they don't. I uncover patterns and connect insights across disciplines, letting strategy emerge from observation and careful analysis.

I stay thorough and attentive, open to new directions as the process unfolds. Purpose guides my decisions — ensuring solutions don't just function, but contribute positively by responding to real behaviors and evolving circumstances.

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Guiding Structure

Navigating with order and consistency to guide design and collaboration

I use established methods and frameworks to keep my work structured, ensuring outcomes are meaningful and functional while still leaving room for unexpected emergence. Structure is also crucial for smooth project planning, communication, and file organization (Figma anyone?).

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Thoughtful Adaption

Following cues to adapt and resonate with performers and audience

I see users, partners, and context as the conductor, setting the rhythm and direction. My role is to listen carefully, understand the cues, and adapt purposefully in sync with the team — like a musician contributing to a shared performance.

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Connect and Unleash

Connecting perspectives to unlock new possibilities and concepts

My ability to connect patterns across fields allows me to shape evidence-based, holistic solutions. During my time at Kontrapunkt, I translated research and collaborative ideation into practical concepts and prototypes that bridged user needs, business goals, and visual storytelling.

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