Folkekirken — Co-Created

Traditional values translated for the next generation. Folkekirken reimagined as an inclusive space, where co-creation and reflection give them new relevance.

The new Folkekirken concept 'Samskabelse' (Co-creation)

Situation

Context & Challenge
Folkekirken is Denmark’s largest church, with around 70% of the population as members. While its values are deeply rooted in Danish society, its communication often feels distant to younger audiences.

Young people (16–23) are in a phase of identity exploration and transition, yet still value spaces that support self-reflection, belonging, and meaningful social interaction.

Research Insights & Opportunities

Churches and co-creation should be for communities and social events, but also for personal reflection.
Community building lives inside and outside the church.
Across generations, we can all learn from each other.

Solution

Folkekirken meets young people at eye level, connecting digital and physical spaces through co-creation.

By letting young people shape content and communication, a foundation is built for relevance and long-term connection. A digital product guides them to personal immersion and collective engagement.

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Exploration: Digital Design

The hexagon became a central element in the visual system, symbolising balance and harmony while reflecting strength — qualities rooted in folkekirken’s values.

folkekirken ui design for event or occasion to reach out for us to help.

Visualizing Change Opportunities

Diagram over current status of Folkekirken.

Key Drivers for Change

A set of new strategic drivers for Folkekirken.

Four Approaches to Co-Creation

Matrix over oppurtunities for Folkekirken to explore co-creation.

Exploration: Brand Strategy

The diagrams provide a visual framework to guide concept development, creating clarity, structuring ideas, and aligning the overall vision.