Folkekirken — Co-Created

Traditional values translated for the next generation. Folkekirken reimagined as an inclusive space, where co-creation and reflection give them new relevance.

The new Folkekirken concept 'Samskabelse' (Co-creation)

Situation

Client Context
Folkekirken is Denmark's largest church, with ~70% of the population as members. Beyond rituals, it offers activities for local communities. Its values influence Danish society, and it occupies a constitutionally recognized role within the state.

Problem & User Perspective
Young people (16-23) are in a life stage shaped by identity exploration and transitions. Many find Folkekirkens communication and formats hard to relate to. While faith is personal, they appreciate spaces and activities that allow self-reflection and meaningful social interaction.

Research Insights & Opportunities

Collective transport and lovable experiences goes hand in hand.
DSB works for people of all kinds.
No matter the weather, the platform will guide you.

Solution

To engage young people, Folkekirken adapts its communication to their world. It provides a framework for both physical and digital experiences, enabling young people to create and share content while shaping the future direction. In this way, collaboration is authentic, aligning the values and goals of both parties and creating a strategy for relevance and a platform for connection.

The platform connects young people to physical experiences in church spaces on their own terms. It becomes a framework for meaningful relationships between individual and institution, opening Folkekirken to a new generation.

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